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4 Reasons Why Your Recruitment Strategy is Failing

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Employees are essential for every company's success. However, finding the right employees who are a cultural fit and talented, efficient, and productive workers is no easy task. Nowadays, people who are seeking employment aren't looking to settle for a good salary alone. In fact, they are looking for a good work environment and conditions and a place where they can grow and put their skills to the test.

As an employer, your recruitment strategy may seem like it's failing, as you're facing costly turnover. That doesn't mean employees aren't satisfied with your company or a flaw in the recruitment process. According to research, 80% of turnover is due to bad hiring decisions. That means that employers often make mistakes when hiring candidates for job openings. Here are a few reasons your recruitment strategy could be failing.

You don't understand your needs.

When there's a job opening at your company or looking to expand your workforce, it's essential to determine your company's needs. Hiring the right employee for the job means you'll have someone who knows what they're doing. On the other hand, hiring someone who isn't qualified means that your new employee won't adjust appropriately to the new job. 

When looking for job candidates, make sure you know what you really need before hiring someone for the job. An excellent way to accomplish this is to develop a recruitment strategy. This will outline your company's needs, such as the current job openings, what level of experience is required for those openings, and how qualified candidates must be to match the criteria.

You don't treat candidates like customers.

Finding the right employees for the job also includes convincing them to work for you. You can't expect to post a job application somewhere and expect employees to flock to it. As a matter of fact, you have to make your job opening appealing to potential candidates in the first place. One of the best ways to achieve this is to engage in recruitment marketing. Recruitment marketing involves developing a marketing campaign, but only for hires.

That means you'll need to develop employee personas, i.e., draft your ideal candidate and post your job applications across various channels to boost awareness. Moreover, you must highlight the job's perks, such as company culture, benefits, salaries and so on. Simply put, you must make your job opening engaging enough to convince candidates to apply the same way you'd want to engage customers and convince them to buy.

You're not looking at the right places.

One of the factors involved in a recruitment process is determining where to find potential candidates for your job openings. If you don't expand the candidate talent pool, you may end up with a bad hire. Nowadays, modern technology allows recruiters to look for employees almost anywhere in the world. Just because someone works remotely doesn't mean they can't be an asset to the team. Looking for potential candidates among college graduates is another excellent strategy. The more closely you look for candidates in various places, the easier it becomes to find the right employee for the job.

You're not writing good job descriptions.

Another factor that may cause you to make a wrong hiring decision or cause an employee turnover is a job description. Writing detailed job descriptions is crucial. This outlines everything regarding the job position at your company ranging from employee responsibilities and what's expected of them to employee benefits and advantages.

What's more, a detailed job description attracts candidates who are both interested and qualified, which improves the selection process and speeds things up. On the other hand, your candidates lack crucial information regarding the job itself without detailed job descriptions. That may cause them to leave your company, as soon as they find out that there are circumstances regarding the job that doesn't suit them at all. 

Final Thoughts

The recruitment process simply needs to be detailed and well-planned. Otherwise, you're risking bad hiring decisions and employee turnovers that may cost your company a lot of money. Finding the right employees for the job takes time, and it cannot happen overnight. That's why it's crucial to develop a good strategy that will attract talented employees and convince them to seek employment at your company.

If your business is looking to outsource its payroll services, schedule a demo with us! We offer applicant tracking, onboarding, benefits administration, and much more that can help in your recruitment process. 


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