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5 Tips to Attract and Retain the Best Talent

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This post was updated in February 2020

Recruiting nowadays has become rather difficult. Applicants are very picky when applying to companies as they want the process to be as smooth and easy as possible. Usually, if the application process involves writing a cover letter, creating a profile, or anything other than just filling out a simple application form and submitting a resume, they skip it and move on to the next. 

These are probably the people you would not want to have working in your company. When a good applicant is searching for a new job and is fully committed to landing one, they will do whatever it takes to stand out from the rest of the applicants and get a job offer. These are the people you want to hire and keep in your company. However, that doesn’t mean your applicants should be jumping through hoops in order to apply. Even the most dedicated candidates can easily get turned off by a poorly designed application process. The following are just a few tips you can follow in order to attract and retain the best talent.

Make Sure Your Brand and Mission Statement are Strong & Clear

Before posting a job offer, make sure that your brand and mission statements are present on your company’s website. Before an applicant applies for a job, they usually do research on that company. They go to the company’s website to make sure they understand the industry the company is in, the company’s history, the philosophy that has shaped the organization, and what impact the company’s services or products have had. 

Not only should these be present on your company’s website, but also on your social media profiles. Other than googling a company, they also look at the company’s social media presence. This is a good way to get a glimpse of the company’s culture, which brings us to the next tip.

Show Off Your Culture

Ask yourself: What does your company stand for? How does it stand out from other companies? How do you want your employees to feel when they come to work? Your company culture is what ultimately defines you. Companies such as Google, Buzzfeed, and Zappos have great cultures. It’s cultures like theirs that attract young talent. No one wants to sit in a quiet, boring office all day long. 

Depending on your industry, having a ping pong table in the middle of the office might not be ideal, but there are other ways to have a great company culture. At Dominion, we use our Facebook page to show off our culture. Not only that, but we also have some photos on our careers page, which is a great way to attract new talent!

Have a Detailed Job Description

Job descriptions are essential in the hiring process, and in order to attract the best talent, they should be descriptive but also to the point. Being vague when writing job descriptions is not a good idea. Make sure you include the job title, the duties the selected applicant will have to perform, the qualifications the applicant must have, and anything else you believe would be important to include. 

Also, by using headers, bullet points, and other structural formatting, you can ensure that the post reads easily and looks professional. When people are reading a job description they don’t want to read an essay, they usually just glance at them and see if they would be a good fit or not. If you would like to learn more about writing great job descriptions, read Writing Effective Job Descriptions.

Give a Good First Impression

Once you have gone through the hiring process and have selected a candidate, it is time to onboard that new employee and makes them feel welcomed. Organizations experience the highest level of turnover during the first 90 days, so make sure you make a good impression on your new hires. The first few days should be a positive experience for them. The onboarding process should be a way to quickly assimilate the person into your organization. Show them your company culture, get them involved! If your company is not too big, try to introduce them in person to each employee to make them feel welcomed!


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