How to Attract Millennial Talent in a Competitive Job Market

We live in a world where smartphones have become a necessity and part of everyone’s daily life. Wherever you go, you are likely to see at least one person using their mobile device. Whether it is for calling, texting, getting directions, watching funny videos, or navigating through social media, people use their mobile phones every single day. This has allowed information to travel faster, and therefore get to the right people at the right time. This can be a great opportunity for human resources if it is used the right way. Mobile recruiting is a recruitment strategy that attracts, engages, and converts potential candidates by using mobile technology. In 2013, LinkedIn conducted a survey on mobile users and found that 74% of active users viewed a career opportunity via their mobiles. The survey also found that 45% of those users even applied to a job using their mobile device. It is clear that candidates are now researching companies and job openings using their smartphones, so be sure that your company is not being missed by following these steps.

Have a Mobile Compatible Website

Again, because of how necessary mobile devices have become, it is important for your company to have a mobile friendly website. This way, people can research your company, get your contact information, view any job openings, and have any information they might need, right at their fingertips. According to Talent HQ, every month Americans do one billion job searches from their smartphones. Make sure your design is simple, easy to use, and attractive.

Have a Mobile Friendly Job Application

Instead of having prospective candidates fill out an application on paper and mail in their resumes and cover letter, make it so that they can easily apply using their mobile devices. Avoid having too many questions and be sure to make them easy to navigate. It is important to keep in mind that people now want everything faster, and having too many questions may deter potential candidates using a mobile device from filling out an application.

Be Creative

Think of ways to make the application and hiring process even easier when using a mobile device. Be sure to have a way for candidates to upload their resume, chat with an HR representative view pictures of the workplace, or even have a video interview! Connect them with someone from their desired department via instant messaging. By engaging candidates using a mobile platform, job-to-offer ratios increase and new hire turnover can be reduced.

Nowadays it is important for companies to utilize mobile recruiting. When prospective candidates are looking for a specific company using their mobile device and fail to find it, they simply forget about it and move on to the next company. People want to get information easily and quickly. The faster, the better. 

If you are interested in learning about tracking your applicants, make sure to check out our Applicant Tracking System.