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How to Write the Perfect HR Content for Both Search Engines and Readers

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Content creation is one of the crucial Google ranking factors in all industries, HR included. This means you need to apply the state of the art optimization tactics to make your posts stand out from the bunch of competitors.

At the same time, website visitors also want to see some quality stuff on your site. According to the report, 84% of people expect companies to create content regularly. The real question now is: How to write  perfect HR content for both the search engines and your readers.

It takes a lot of creativity and research to craft a post that satisfies the requirements of both parties. In this article, we will explain to you how to write HR content the audience loves and ranks highly in Google searches. Let’s take a look!

7 Tactics to Make Highly Ranked HR Posts

Content creation gives you countless possibilities, so it’s impossible to discuss all strategies at once. However, some tactics prove to be more productive than others and we want to focus on these tricks. Here are 7 tips to help you make highly ranked HR posts.

  1. Make a plan

HR consists of so many areas that give you a plenty of room to prove professional knowledge and experience. However, most of the time it’s much better to focus on a specific field such as recruiting, onboarding, training, etc. How come?

Well, think about your average clients for a while. What do they need? Do you provide them with an all-encompassing HR service or just stick to one or two areas of work? If you specialize in one thing, try to concentrate all of your content creation effort on this part of the business – it will help potential clients to find you quickly online.

2. Keyword Research

Keyword research is the true essence of online writing. The way you approach this task can seal the fate of the search engine ranking, so you better make sure to utilize the most advanced keyword optimization strategy.

You can find dozens of valuable tools to help you out in this field, with Google Keyword Planner being one of the most effective (and free) solutions available. This tool allows you to bring decisions based on statistical analyses, thus making your content more accurate.

Using Google Trends to learn more about the hottest HR topics currently discussed is another great option. With this service, you can see global trends or narrow down the search to the specific region. Google Trends make it easier to detect the most common searches in your niche and use the right keywords when it matters the most.

3. Mind the Quality

Article quality is critical to the performance of your content both in terms of user interest and SEO. While search engines strongly encourage writing high-quality posts, readers are always excited to discover articles that explain HR topics from a different point of view.

Therefore, you must do your best to write informative posts that can really educate your followers. We suggest you create data-driven posts and use a lot of examples in order to make the content actionable. The ultimate goal is to solve real-life problems so that users can take a concrete action upon reading.

4. Eliminate errors

This tip goes hand in hand with the content quality, but it’s so important that we have to explain it separately. You must double-check each post before publishing to avoid making grammar and spelling mistakes. After all, how can you expect readers to trust you if they notice amateur writing mistakes? You should always proofread content yourself, but we also suggest using professional tools like Grammarly or a paper writing service to ensure flawless execution.

5. Meta tags

Search engines index pages based on metadata, so you have to take care of this SEO element properly. In general, there are the three most important components here:

  1. Title tag: This is the link leading to your post. It should not use random letters and symbols, but rather display the title of your article as accurately as possible to allow search engines to detect it.

  2. Meta description: It’s a brief content description that appears below the article title in search results.

  3. Image tag: Most HR marketers create multimedia posts, but they have to assign a proper tag to each image or video to make them recognizable in searches.

6. Article Structure

Article structure is another aspect of HR content writing that you have to take into the calculation. Namely, readers will always scan your post before reading. In case they see a dense text without clearly divided paragraphs, chances are they will start looking for another piece of content. For this reason, you should use numbers, bulletins, and whitespace to separate different sections of your post and improve the overall content readability.

7. Research competitors

Although the goal is to distinguish yourself from the crowd of competitors, you have to keep an eye on their content creation activities, particularly in case of HR companies that rank higher than you in Google searches.

Ask yourself this: Why do their posts rank so highly? Does it have to do something with their topics, style of writing, statistical findings, or something else? As soon as you find it out, you can remove unnecessary elements from your posts and add features that make HR content more popular and interesting.


Writing HR-related posts seems like a routine activity, but it’s actually not so easy to craft content that can earn the first page in Google search results and win over the audience. For this reason, you have to understand how both parties function and what they expect from your articles.

This post showed you practical steps on how to write HR content the audience loves and ranks highly in Google searches. Make sure to use our tips and leave us a comment if you need more explanation about this topic.

Samantha R. Gilbert has been working as a journalist at an online-publishing agency in New York, USA for 2 years. She is also a professional writing expert in such topics as blogging, modern art and education.


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