How Your Company Culture Ultimately Drives Your Business

Something I’ve learned over the past year is how valuable company culture plays a part in employee happiness and success. Coming into work and knowing you have the freedom to be yourself inspires you to work harder. Feeling appreciated by a company not only motivates employees to stay productive, but creates mutual respect and trust, and opens the lines of communication. Does your company have a culture that embraces creativity and supports its people? Here are some ways to check.

Have Purpose

Having a strong sense of purpose as a company (having a set direction and clear mission for your business) lets employees know where and what all of their time and effort is going toward. Without a focused vision, your employees may not feel invested in their job and become discouraged in the workplace. Of course in order to grow, you want to increase profits. But profit earning shouldn’t be your only goal. Generating jobs, improving society, and driving innovation can all be excellent goals to strive for as well. Solidifying a common purpose for all employees unifies  your workforce, which will help you reach your short and long term goals [1].

Be Willing to Listen

As company size grows, it becomes more difficult for employees in “lower” positions to be involved in important decisions. When employees simply come in and do their job without ever contributing their input on decisions or sharing their ideas, turnover rates are more than likely going to skyrocket. The more employees are listened to and asked for their thoughts on processes and solutions, the more they will feel valued. Having a team that promotes new ideas will cultivate a culture where employees feel comfortable enough to share theirs. A lot of times the best ideas come from the places you’d least expect.

Create an Inviting Atmosphere

Environment plays a large part in employee happiness. Granted, it’s the people that really make a new workplace welcoming, but atmosphere does build an impression and sets a tone. Natural lighting, quiet work spaces, collaborate rooms, white noise or sound masking speakers, and bright colors can set your company apart from a florescent lit, plain colored office. If you haven’t already implemented an open office system, consider doing so. Open office environments allow for easier collaboration and faster communication where siloed cubicles tend to limit group work and team building. 

However you choose to run your business, hopefully it is inclusive and supportive to all its employees. If you do start to add these tips for improving culture, you will probably be surprised at how much your productivity increases and your turnover rate decreases. For more tips on bettering your business, subscribe to Dominion’s blog below.