This post was written by Scott Mathews
Product promotion has never been easy and it can be complex for startups due to the limited budgets for advertising and marketing.
With so many product promotion options out there, it can be difficult to know which one is ideal for your business. However, the ideal product promotion method will entirely depend on the type of business you run.
In this article, we’ll share some important marketing tips for good product promotion.
What Is Marketing In Business?
Marketing is the process of offering valuable products and services to customers and clients in exchange for money. Marketing as a process entails research, product promotion, selling and distribution of products. In other words, marketing is all that you do to interest your potential customers and clients with your products and services. To be successful in your marketing effort especially in today’s digital world, you must implement a good content idea.
Importance of Creating a Good Content Idea
A good content idea will help to attract people to your online store through search engines such as Google, Yahoo, and others. As a business owner, you must strive to create accurate, , new and interesting content for your audience.
Types of Product Promotion
People are fast to buy products they have heard of and if they don’t hear about your products and services, it won’t be easy to convince them to buy. Most established companies use a variety of product promotion methods. It doesn’t matter the type of products or services you offer, but what matters is the promotional strategies you use.
The most effective types of product promotion methods are contests, social media, giveaways, after-sale customer surveys and more.
That being said, here are the top ten marketing tips for good product promotion.
1. Use Storytelling as a Product Promotion Method
People are suffering and they want something that can ease their sufferings. This is where many product marketers miss the point since they end up selling their products and not telling their customers what solutions the product offers them.
They only focus on telling about the features and qualities of the products instead of the benefits customers can get when they use the products. You need to be unique and tell a true story about the products as this will increase engagements hence leading to conversions.
2. Use Email Marketing to Engage Your Prospective Customers
“When it comes to product promotion and particularly in this internet marketing era, email marketing converts faster than social media” says Ann Anderson, a content marketing specialist at brillassignment.co.uk. On social media, you must struggle to get the attention of your prospects and remember other competing businesses are also struggling for the same. This can be too tough.
Once people subscribe to your email list, it means they are interested in your brand and that’s why email marketing wins the battle. Since you regularly send updates to your mailing list, it will be easy to convert them to real buyers.
3. Promote Products Using YouTube
YouTube is currently the hub for finding fresh content. It’s the leading search engine when it comes to distributing helpful and informative content. The good thing: YouTube videos also rank well.
You just need to create interesting and informative videos of your products and monitor conversions. In fact, the best thing is to create a brand channel on YouTube and keep on sharing helpful and interesting videos.
Blogging rocks when it comes to product promotion. You can easily promote your online store by sharing blog posts with your followers, fans, and friends on your social networks. When done properly, blogging can attract traffic to your product listing.
5. Promote Your Products Using Instagram
Instagram is an image sharing app that currently boasts 1 billion monthly active users. Images are great when it comes to product promotion and this app is designed specifically for users to share images. Your business has the potential to boom when you share images of your products on this platform on a regular basis.
The good thing is that Instagram allows sharing of images and stop-motion videos of products, contests, and you can reach out to influencers and ask them to share images of your products with their followers.
6. Take Your Products to Their Doorsteps
Yes, this works. Thanks to the social media world, you can share your products where your customers spend their time. Find out where your audience spends most of their time whether on Facebook, Twitter or other platforms and share information about your products. Note that you need to tailor your content for each channel.
7. Go Local And Use Press Releases
It is true that today’s business is mostly done online, but what about going the traditional way? News companies are covering news about the community and this can be an excellent opportunity to share your yet-to-be-launched products or services. Craft a good press release and let it get published on the local dailies and news stations to attract local customers.
8. Take Advantage of Facebook Live
Live video is becoming more popular as a method of product promotion and taking advantage of Facebook Live can take your product promotion a notch higher. If you have a Facebook page for your brand that has a huge following, you can let your friends know about a product you are about to launch.
9. Use Free Trials to Convert Free Users to Paying Customers
People want to test a product before they can commit themselves to make a purchase and if you can offer free trials of your products, you can increase the chances of converting free users to real customers
10. Run Social Media Contests
Ask the top quality marketers and they will tell you social media contests rock when it comes to product promotion. People love fun and that’s what social contests are all about. It can be a great way to connect with potential customers.
The Ball is in Your Hands Now
Customers are not looking for your products, and in fact, they won’t buy your products. They are looking for solutions to their problems. How can you solve their problems? There are many methods of product promotion, but they all depend on your business. Pick one that is ideal for your business and stick to it. Lastly, you must consider that a good marketing promotion will attract sales and company revenues.
Scott Mathews is a professional content writer in such topics as economics, work productivity and business relationship. Scott’s biggest passion is blogging and travelling. He regularly takes part in different career growth conferences and contributes his posts to different websites. Contact him on Facebook and Twitter.