Currently there is a lot of competition for businesses out there, especially in the service industry. According to a recent study, over 84% of the U.S. economy is service based. This includes restaurants, doctors, lawyers, software developers, media planners, and many more. So how can you get people to come to YOUR business and not others? Research shows that people usually go to business they trust, so they search for reviews online or ask their peers for recommendations. Word of mouth and referrals are a great (and free) way to advertise your business and get new clientele; they also build a company’s trustworthiness and credibility. It is important to note that in order to get these referrals, business owners should have a well executed plan that satisfies their current clients enough for them to spread the word. If you’re a business owner or seller, make sure that you deliver what you promise in order to be referable

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