Whether you’ve been involved in social media since the early Myspace days or it’s a bandwagon you’ve hopped on recently, there’s no denying that social media is no longer solely for millennials. Since the dawn of the internet, social sites like Facebook, Linkedin, Twitter, Snapchat, and Instagram have become an integral part of our society, and this is particularly true for the business world. According to a 2016 study from CareerBuilder, the number of employers using social media to screen candidates has increased by over 500 percent of the last 10 years. This alone is proof that this isn’t a trend that will be going away anytime soon, and screening candidates is just one of many uses the HR has at its disposal when it comes to social media. By using the various sites listed above, you can improve your recruiting methods, increase employee engagement, and enhance your overall brand. Here’s how:

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