Posts tagged Brand Enhancement
4 Ways Quality Customer Service can Improve Your Business

With the dawn of the internet, customers have unlimited access to information and are thus more educated than ever. Because of this, our businesses have to compete even more to get the attention of our target audiences. Competition is no longer against that other like-business down the road. With easy shipping costs and cloud-based software, we have to compete with companies around the world. Whether your business is B2B or B2C, you’ve likely had to evolve with the times by developing a better product and increasing the reach of your target audience. These are both excellent (and necessary) practices, but this globally competitive market has demanded an increase in a third area of business that has previously been acceptable to overlook: customer service.

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Three Reasons Social Media is Vital for the HR World

Whether you’ve been involved in social media since the early Myspace days or it’s a bandwagon you’ve hopped on recently, there’s no denying that social media is no longer solely for millennials. Since the dawn of the internet, social sites like Facebook, Linkedin, Twitter, Snapchat, and Instagram have become an integral part of our society, and this is particularly true for the business world. According to a 2016 study from CareerBuilder, the number of employers using social media to screen candidates has increased by over 500 percent of the last 10 years. This alone is proof that this isn’t a trend that will be going away anytime soon, and screening candidates is just one of many uses the HR has at its disposal when it comes to social media. By using the various sites listed above, you can improve your recruiting methods, increase employee engagement, and enhance your overall brand. Here’s how:

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